Why Time to Tea

ethically sourced fresh teas, picked at peak season

We won't compromise on quality. Our teas are of the highest grade and are sourced from small growers, self employed businesses and women who grow their Teas with love and great care. Each tea is thoughtfully sourced and picked at peak season with over 80% vacuum sealed on the tea estates to ensure the tea in your cup tastes as fresh as the day it was picked. We're proud to serve our teas and think you'd be too. Our Management Team is directly involved in each and every procurement, packaging trying to ensure we give back to our communities at every stage.

Our Story

Co Founders: Supinder Singh, Sunita Kour

We live Tea

Time to Tea started as a passion of two siblings born in Kashmir region in India. Kashmir just like Switzerland is one of the coldest region in India and has rich Tea culture. Life in the region starts with a Cup of Kashmiri Kahwa early morning and continues with consumption of Pink Tea also referred to as Sheer Chai or Nun Chai where sugar is replaced by salt as a healthy practice. Both siblings and their family carried forward the tradition even after they became immigrants in their own country and moved cities due to terrorism in the valley. This tradition always kept the spark for Tea live in them and they carried Kashmir with them wherever they travelled.

After starting her professional journey, Sunita was never happy with the roadside Tea served on streets because of the hygiene regions. This led to the foundation of Time to Tea in 2014 with the vision to make Tea a preferred global beverage for health reasons and offer Tea only the healthier way. While others Tea players and brands in India have their complete focus on Chai, the products like White Tea and other healthier forms are rarely found in the list. Sunita & Supinder stood focussed on their goal to promote health through their products. Time to Tea has spread its wings through 12 company owned stores  across globe including a Speciality Tea Room in Basel, Switzerland from where brand also offers a range of Ayurveda Teas and other products from India.

Sunita now works on expansion across the globe and Supinder remains focussed on improvement of services, consistent expansion through company owned stores & franchise expansions across India.


We believe in the healing power of nature and we exist to bring it to the world in its purest, whole and most honest form, through our high quality full leaf teas. We strive to offer the best for our consumers, not only through our products but also through education and through a sustainable business model, to help them make better choices for themselves and for the world. For us Tea is the world and we work hard to make Tea an irreplaceable beverage of the world.

Original Indian tea just arrived - thank you 

Viola Langhagen
Tea Lovers

I ordered 3 different teas and they are all delicious. Plus the owner Sunita is a wonderful person. Perfect combination! Absolutely recommend!

Alessandra Esse
Masala Chai

Sunita is amazing, she knows how to delight her customers with expert advice about the teas.The lemongrass tea is very tasty and helps the digestion.Plus buying a box of tea you help the women project in India.Best of luck and see you soon! 

Mo Monica
Lemongrass Tea
Great Lemongrass Tea! Had the pleasure to taste at #openhubday in Zurich!
Kathrin Marie Bute
impact startup

Our Location

With enormous growth via expansions across India through 10 plus stores, we are now working on developing our sustainable business model across Switzerland in collaboration with Capacity Zurich being our support pillar in Switzerland

Basel, Switzerland

Maulbeerstrasse 4, Basel, 4058, Switzerland

Opening Hours

Monday - Saturday

10:00 a.m. - 20:00 p.m.



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